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MBA Marketing Management

The MBA Marketing Management programme is designed to shape innovative, customer-focused professionals ready to excel in competitive markets. With a strong emphasis on brand management, consumer behavior, digital marketing, sales strategy, and market analytics, the programme equips students with the tools to build and sustain successful brands.

Through live projects, case studies, and industry exposure, students gain hands-on experience in understanding market dynamics and crafting impactful marketing solutions. The programme fosters creativity, strategic thinking, and leadership, empowering students to drive growth and create meaningful connections between brands and consumers.

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Location

On-Campus at
Pune: 9:00 AM
to 4:30 PM

Duration

2 Years

Last Date

18th January 2026

Start Date

18th June 2026

Preamble

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

 

Definitions

  • Programme Educational Objectives (PEOs): Programme Educational Objectives are future focused long term goals that describe what graduates of an academic programme are expected to achieve within a few years of graduation. They reflect the career and professional accomplishments that the programme prepares students for.
  • Graduate Attributes (GAs): Graduate Attributes are qualities, skills and capabilities that a student is expected to acquire by the time they graduate from a programme. These are often generic, transferable skills that apply across disciplines and prepare students for professional success, and lifelong learning.
  • Programme Outcomes (POs): Programme Outcomes are a set of statements that describes what students (learners) of the programme are expected to know and be able to perform or attain by the time of graduation.
  • Course Outcomes(COs): Measurable statements that describe what a student is expected to know, do, or value after completing a course.
  • Generic Core (GC): Compulsory course to be studied by a candidate as a core requirement to complete the requirement of a degree in a said discipline of study. Therefore, Generic Core courses are mandatory and fundamental in nature. These courses cannot be substituted by any other courses.
  • Generic Elective(GE): An elective course which is common across disciplines / subjects is called a generic elective. ‘Generic Elective’ courses develop generic proficiencies amongst the students.
  • Specialization Core (SC): Specialization Core are the compulsory courses for all the students of a particular specialization.
  • Specialization Elective (SE): A ‘Discipline centric’ elective is called ‘Specialization Elective.’ Specialization Elective courses, in the Semester II, III and IV are focused on a specialization.

 

Graduate Attributes (GAs)

At the end of the MBA programme the learner shall exhibit:

  • GA1: Managerial and Leadership Competence
  • GA2: Communication and Interpersonal Effectiveness
  • GA3: Creativity, Innovation, and Entrepreneurial Mindset
  • GA4: Research and Analytical Thinking
  • GA5: Global and Cross-cultural Orientation
  • GA6: Digital and Technological Proficiency
  • GA7: Entrepreneurship &Intrapreneurship Orientation
  • GA8: Results Orientation and Problem Solving
  • GA9: Ethical, Social, and Environmental Responsibility
  • GA10: Lifelong Learning and Personal Growth

 

Foundation Courses

Foundation courses are preparatory programs designed to equip students with the academic skills and knowledge needed for basic understanding of a particular course. With an aim to establish a common foundation in key areas such as Business Analytics, Accounting, and Technology, SBUP offers various bridge courses.

 

Value Added Courses (VAC)

Value Added Courses are skill-enhancing programs offered by SBUP alongside regular academic curricula to bridge the gap between academic learning and industry requirements, improving students' employability and practical knowledge. The domain specific value added courses will be offered based on current trends and practices of industry.

Comprehensive Concurrent Evaluation (CCE) Methods

The Controller of Examination along with Academics Department prepare the CCE Plan for all the semesters. The CCE parameters are listed below:

 

Group 1 Group 2 Group 3
Mid Term Examinations Business Simulations Project Evaluation
Quiz Online Certification Courses Case Study Assessment
Model Development Presentation Practical Assignment
- - Viva Voce

 

A combination of above components would form the basis of Comprehensive Concurrent Evaluation for courses.

Program Educational Outcomes (PEOs)

PEO1: Professional and Functional Expertise: Provide graduates with proficiency and applied skills in their specialization of choice to function well in dynamic business environment.

PEO2: Leadership, Innovation, and Entrepreneurial Mindset: Cultivate creativity and innovation with an entrepreneurial and intrapreneurial approach for impactful, ethical leadership.


PEO3: Analytical Thinking and Technology Integration: Develop rigorous analytical, quantitative, and problem-solving skills by integrating cutting-edge tools, digital technologies, and data-driven decision-making across business functions.


PEO4: Global Perspective with Societal Responsibility: Develop a global perspective, cross-cultural awareness, and high sense of professional ethics and social responsibility to make meaningful contributions to businesses and society.


PEO5: Lifelong Learning and Adaptability: Foster lifelong learning, self-improvement, and resilience to evolving business environments, equipping graduates for long-term prosperity in diverse career paths.

Program Outcomes

PO1: Domain Knowledge: Gain domain knowledge for understanding business issues and make effective decisions


PO2: Critical Thinking and Problem-Solving Skills: Apply theories, appropriate techniques strategic tools, and technology-driven approaches for planning, analysis, execution, and data-driven decision-making.


PO3: Communication and Leadership Skills: Enhance Communication Skills; verbal, written and presentation skills in students and develop leadership skills by working effectively in teams


PO4: Entrepreneurial Mind Set: Seek information, identify risks, innovate and foster entrepreneurial orientation


PO5: International Perspective: Develop abilities to understand international business environment and assess issues of global significance


PO6: Ethical and Sustainable Business Practices: Foster ethical and sustainable business practices, integrating personal and professional ethics while considering societal and environmental impacts.


PO7: Holistic Development, Indian Ethos and National Security: Elevating personal and professional growth through emotional and social intelligence while embracing the Indian Values and cultural wisdom, and awareness of national security concerns to contribute meaningfully to nation-building.


PO8: Marketing Performance Metrics: Evaluate and optimize marketing performance by applying quantitative metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Return on Marketing Investment (ROMI), enabling data-driven decision-making for enhanced marketing effectiveness.


PO9: Brand Loyalty and Customer Advocacy: Design and implement marketing strategies that build strong brand equity, nurture long-term customer relationships, and encourage advocacy behaviours to drive sustained business growth.


PO10: Strategic Market Intelligence: Apply advanced market research techniques and analytical tools to interpret consumer behaviour and market trends, transforming insights into actionable marketing strategies.

Assessment

All 3 Credit and some 2 Credit courses will have 50% internal component and 50% component as external [University] examination. All 1 and 6 Credit and some 2 credit Course will have Internal component for evaluation.

Standard Of Passing

The total weightage (100%) for some subject is equally divided (50/50) between Internals and End Term Examinations and some subjects are totally evaluated by internal component. Students are expected to obtain a minimum of 40% of marks in the internals and the End Term Examinations individually to be considered as pass in the particular subject. Sri Balaji University, Pune follows grading system for awarding grade and grade points to students. It follows 10-pointgrade scale, SGPA and CGPA are calculated as the weighted average of grade point multiplied by the credits for the courses.

The system of evaluation will be as follows: For each course, the score of internal assessment and the End term examinations will be added together and then converted into a grade and grade point average. A student shall be said to have earned the credits for the course if he/she earns minimum of 40% marks in internals and End term examinations separately. Grade point less than 4.00 will be treated as grade F (fail). Results will be declared for each semester and the final grade-sheet will give total grades and grade point.

Award Of Degree

Master of Business Administration will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4 CGPA out of 10 CGPA.

Classification of Credits

Semester Course Type No. of Courses Credits Total Credits
I  Generic Core 2 3 6
I  Generic Core 9 2 18
I  Generic Core 2 1 2
I  Generic Core 1 0 0
I  Generic Elective 2 (4) 2 4
Total 16 (18) - 30
II  Generic Core 1 3 3
II  Generic Core 7 2 14
II  Generic Core 1 1 1
II  Generic Core 1 0 0
II  Generic Elective 1 4 4
II  Generic Elective 1 3 3
II  Generic Elective 1 (5) 2 2
II  Specialization Elective 2 (5) 2 4
Total 15 (22) - 31
III  Generic Core 1 6 6
III  Generic Core 7 2 14
III  Generic Core 1 0 0
III  Generic Elective 1 (4) 2 2
III  Specialization Elective 4 (6) 2 8
Total 14 (19) - 30
IV  Generic Core 1 4 4
IV  Generic Core 6 2 12
Total 7 - 16
Grand Total 52 (66) - 107

 

Note: The figures within the brackets represent the total number of subjects offered in that category, while the figures provided outside the brackets indicate the number of courses a student is required to opt for.


*In case a student does not opt for the 4-credit course, he/she can choose two additional 2-credit courses. Accordingly, the total number of courses for such students will increase by 1, i.e., to 16.

 

Legends
GC: Generic Core GE: Generic Elective SE: Specialization Elective
CGPA: Cumulative Grade
Point Average		 SGPA: Semester Grade
Point Average		  

Fee Structure 2025-2027

To enable education of students from all financial backgrounds, the fees of the MBA program at Sri Balaji University has been kept nominal.

 

Particulars First Year
(2025-26)		 Second Year
(2026-27)
  1st Installment
(Amount in Rs.)		 2nd Installment
(Amount in Rs.)		 3rd Installment
(Amount in Rs.)		 4th Installment
(Amount in Rs.)
Academic Fees 1,00,000 2,53,750 2,43,750 5,92,500
Refundable Caution
Deposit		        
Total Fees 1,00,000 2,53,750 2,43,750 5,92,500
Last Date for
Payment of Fees		 08 May 2025 08 June 2025 08 September 2025 08 June 2026
BSBT Fees 55,000      
Last Date for
Payment of Fees		 Within 7 days from date of
Declaration of Result		      
Hostel Fees* (Optional) 91,500      

 

*Please Note that hostel seats will be booked/allotted on First come – First Serve basis


All the payments will be remitted through a bank draft drawn in favor of ‘The Director – BIIB, Pune payable at Pune.

Important Dates

The common application form for all institutes of Sri Balaji University including Balaji Institute of Technology & Management (BITM)  can be submitted online or offline with an application fee of INR 1000/-. If you are appearing for SBEST Exam, the fee will be INR 490 (service provider taxes applicable for all payments). The successful payment of the application fee is followed by issuing a registration number.

 

Details Dates
Application Process Starts 03rd October, 2024
Last Date to Apply (Extended Upto) 01st June, 2025
GD / PI Centre and Dates January-June, 2025
Course Commencement 18th June, 2025

 

Note - Admissions for batch 2025-27 will commence from September 2024 onwards.

Contact

For additional information, questions, and queries, please visit the website of Sri Balaji University, Pune. The admission cell can be contacted by post or phone.

 

Address: S. No. 55/2-7, Tathawade, Off Mumbai - Bangalore Bypass, Pune - 411033.


Telephone: 08069591888


Email: admissions@sbup.edu.in

MBA Marketing Management

Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM004 MBA240101 Business Statistics 3 - 75 75 150
08PGFM005 MBA240102 Financial Management 3 - 50 50 100
08PGGM036 MBA240105 Economics Theory (Micro & Macroeconomics) 2 - 50 50 100
08PGGM015 MBA240106 Business Research Methods 2 - 50 50 100
08PGMM035 MBA240109 Marketing Management - 1 2 - 50 50 100
08PGMM020 MBA240110 Sales & Distribution Management 2 - 50 50 100
08PGMM021 MBA240111 Consumer Behaviour 2 - 50 50 100
08PGFM041 MBA240112 Financial Accounting & Analysis 2 - 50 50 100
08PGOM002 MBA240116 Operations Management 2 - 50 50 100
08PGHR029 MBA240123 Organisational Behaviour 2 - 50 50 100
08PGBA028 MBA240132 Business Modelling using Excel 2 - 100 0 100
08PGGM001 MBA240133 Business Communication 2 - 100 0 100
08PGGM043 MBA240138 General Business Management Simulation (FIRM) 1 - 50 0 50
08PGGM044 MBA240139 EdX 1 1 - 50 0 50
- - Total 28 - - - -
Open Elective
08PGGM034 MBA240107 Sustainability Management 2 - 50 50 100
08PGIB011 MBA240121 International Business 2 - 50 50 100
08PGHR025 MBA240124 Human Resource Management 2 - 50 50 100
08PGBA097 MBA240129 Introduction to Business Analytics 2 - 50 50 100
- - Total 2 - - - -
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM009 MBA240201 Quantitative Techniques 3 - 75 75 150
08PGGM024 MBA240204 Strategic Management 2 - 50 50 100
08PGMM036 MBA240205 Marketing Management - II 2 - 50 50 100
08PGMM027 MBA240206 Services Marketing 2 - 50 50 100
08PGMM037 MBA240207 Product & Brand Management 2 - 50 50 100
08PGMM025 MBA240208 Marketing Research 2 - 50 50 100
08PGMM026 MBA240210 B2B Marketing 2 - 50 50 100
08PGFM027 MBA240213 Cost And Management Accounting 2 - 50 50 100
08PGOM040 MBA240219 6 Sigma (KPMG) 2 - 50 50 100
08PGOM032 MBA240220 Supply Chain Management 2 - 50 50 100
08PGBA118 MBA240259 Enabling Technologies: Industry 5.0 2 - 50 50 100
08PGBA108 MBA240260 Cesim Global Challenge 1 - 50 0 50
08PGGM045 MBA240262 EdX 2 1 - 50 0 50
- - Total 25 - - - -
Open Elective
08PGMM038 MBA240211 Internet Marketing 2 - 50 50 100
08PGBA061 MBA240248 Marketing Analytics 2 - 50 50 100
08PGBA060 MBA240251 Data Visualisation Using Tableau 2 - 50 50 100
08PGBA062 MBA240255 SAP SD 4 - 100 100 200
- - Total 4 - - - -
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM021 MBA240301 Design Thinking 2 - 50 50 100
08PGGM030 MBA240302 Entrepreneurship 2 - 50 50 100
08PGMM039 MBA240304 Influencer Marketing 2 - 50 50 100
08PGMM031 MBA240305 Integrated Marketing Communication 2 - 50 50 100
08PGMM022 MBA240307 Retail Management 2 - 50 50 100
08PGMM019 MBA240308 Rural Marketing 2 - 50 50 100
08PGBA111 MBA240340 Metaverse for Marketing 2 - 50 50 100
08PGGM039 MBA240367 Research Paper Writing 3 - 0 150 150
08PGGM028 MBA240368 Summer Internship 6 - 0 300 300
08PGGM046 MBA240370 Edx 3 1 - 50 0 50
- - Total 24 - - - -
Open Elective
08PGMM029 MBA240306 International Marketing Management 2 - 50 50 100
08PGMM024 MBA240310 Marketing of Financial Services (BFSI) 2 - 50 50 100
08PGMM040 MBA240311 Pricing Management 2 - 50 50 100
08PGMM028 MBA240312 Strategic Marketing 2 - 50 50 100
08PGBA077 MBA240350 Customer Relationship Management 2 - 50 50 100
08PGBA110 MBA240353 Introduction to Artificial Intelligence and Machine Learning 2 - 50 50 100
- - Total 8 - - - -
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Programme Core
08PGGM029 MBA240401 Business Ethics & Corporate Governance 2 - 50 50 100
08PGGM033 MBA240403 Disaster Management 2 - 50 50 100
08PGGM031 MBA240404 Corporate Social Responsibility & Sustainability 2 - 50 50 100
08PGMM033 MBA240406 Green Marketing 2 - 50 50 100
08PGMM030 MBA240407 Sports Marketing 2 - 50 50 100
08PGMM041 MBA240408 Innovation and New Product Development 2 - 50 50 100
08PGGM032 MBA240425 Dissertation 6 - 0 300 300
08PGGM047 MBA240426 Edx 4 1 - 50 0 50
- - Total 19 - - - -
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM004 MBA250101 Business Statistics 3 - 75 75 150
08PGFM019 MBA250102 Management Accounting 3 - 75 75 150
08PGGM048 MBA250104 Microeconomics 2 - 50 50 100
08PGOM002 MBA250105 Operations Management 2 - 50 50 100
08PGHR029 MBA250106 Organisational Behaviour 2 - 50 50 100
08PGGM015 MBA250107 Business Research Methods 2 - 50 50 100
08PGMM001 MBA250108 Marketing Management 2 - 50 50 100
08PGGM052 MBA250109 Principles and Practices of Entrepreneurship 2 - 100 0 100
08PGHR042 MBA250110 Fundamentals of Human Resource Management 2 - 50 50 100
08PGGM050 MBA250115 Indian Knowledge System 1 - 50 0 50
08PGGM051 MBA250116 Project Based Learning 1 - 25 25 50
08PGGM049 MBA250117 Holistic Development - Health & Wellness 0 - 0 0 0
08PGMM020 MBA250118 Sales & Distribution Management 2 - 50 50 100
08PGMM021 MBA250119 Consumer Behaviour 2 - 50 50 100
- - Total 26 - 725 575 1300
Generic Elective (Select any 2 from 4 courses)
08PGBA122 MBA250127 Business Modelling using Spreadsheet 2 - 50 50 100
08PGGM001 MBA250128 Business Communication 2 - 100 0 100
08PGGM053 MBA250129 Business, Government and Society 2 - 50 50 100
08PGGM054 MBA250130 Management concepts and Applications 2 - 50 50 100
- - Total 4 - 200 - -
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Generic Core
08PGFM005 MBA250201 Financial Management 3 - 75 75 150
08PGGM024 MBA250202 Strategic Management 2 - 50 50 100
08PGGM056 MBA250203 Macro-economics 2 - 50 50 100
08PGBA123 MBA250204 Business Analytics 2 - 50 50 100
08PGGM058 MBA250214 Sustainability Management 1 - 50 0 50
08PGGM057 MBA250215 Holistic Development - Professional Etiquettes 0 - 0 0 0
08PGMM026 MBA250216 B2B Marketing 2 - 50 50 100
08PGMM022 MBA250217 Retail Management 2 - 50 50 100
08PGMM027 MBA250218 Services Marketing 2 - 50 50 100
08PGMM037 MBA250219 Product & Brand Management 2 - 50 50 100
- - Total 18 - 475 425 900
Generic Elective (Select one SAP course of 4 credits, one course of 2 credits and one course of 3 credits) or (Select three non-SAP courses of 2 credits each and one course of 3 credits)
08PGBA062 MBA250236 SAP -SD 4 - 100 100 200
08PGOM061 MBA250242 Quantitative Techniques 3 - 75 75 150
08PGOM032 MBA250244 Supply Chain Management 2 - 50 50 100
08PGBA133 MBA250246 Data Visualization for Business 2 - 50 50 100
08PGGM059 MBA250247 Legal Aspects of Business (LAB) 2 - 50 50 100
08PGGM060 MBA250248 The Art of Storytelling 2 - 50 50 100
08PGGM061 MBA250249 Managerial Mindset 2 - 50 50 100
- - Total 9 - 225 225 450
Specialization Elective (Select any 2 from 5 courses from respective Specialization)
08PGMM050 MBA250251 Digital Marketing & Social Media 2 - 50 50 100
08PGMM025 MBA250252 Marketing Research 2 - 50 50 100
08PGMM042 MBA250253 Transformative Marketing 2 - 50 50 100
08PGMM043 MBA250254 Agriculture Marketing 2 - 50 50 100
08PGMM044 MBA250255 Entrepreneurial Marketing 2 - 50 50 100
- - Total 4 - 100 100 200
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM028 MBA250301 Summer Internship 6 - 150 150 300
08PGGM062 MBA250302 Research Paper Writing 2 - 50 50 100
08PGGM021 MBA250303 Design Thinking 2 - 50 50 100
08PGGM063 MBA250314 Holistic Development - Holistic Quotients 0 - 0 0 0
08PGMM031 MBA250315 Integrated Marketing Communication 2 - 50 50 100
08PGMM051 MBA250316 Customer Relationship Management 2 - 50 50 100
08PGMM045 MBA250318 Marketing Analytics 2 - 50 50 100
08PGMM028 MBA250317 Strategic Marketing 2 - 50 50 100
08PGMM019 MBA250319 Rural Marketing 2 - 50 50 100
- - Total 20 - 500 500 1000
Generic Elective (Select any 1 from 4 courses)
08PGGM033 MBA250338 Disaster Management 2 - 50 50 100
08PGGM064 MBA250339 Indian Ethos and Values for Management 2 - 50 50 100
08PGGM065 MBA250340 Intellectual Property Rights 2 - 50 50 100
08PGBA147 MBA250341 AI in Business 2 - 50 50 100
- - Total 2 - 50 50 100
Specialization Elective (Select any 4 from 6 courses as per Specialization)
08PGMM029 MBA250342 International Marketing Management 2 - 50 50 100
08PGMM040 MBA250343 Pricing Management 2 - 50 50 100
08PGMM046 MBA250344 Neuro marketing 2 - 50 50 100
08PGMM047 MBA250345 Luxury Marketing 2 - 50 50 100
08PGMM048 MBA250346 Marketing Failure and Strategic lessons 2 - 50 50 100
08PGMM049 MBA250347 Guerrilla Marketing 2 - 50 50 100
- - Total 8 - 200 200 400
Catalogue Code Course Code Course Title Credit Specialization Internal Marks External Marks Total Marks
Generic Core
08PGGM067 MBA250401 Dissertation 4 - 100 100 200
08PGGM029 MBA250402 Business Ethics & Corporate Governance 2 - 50 50 100
08PGIB019 MBA250403 Geopolitics in Business 2 - 50 50 100
08PGGM066 MBA250404 Corporate Social Responsibility 2 - 50 50 100
08PGMM033 MBA250411 Green Marketing 2 - 50 50 100
08PGMM030 MBA250412 Sports Marketing 2 - 50 50 100
08PGMM041 MBA250413 Innovation and New Product Development 2 - 50 50 100
- - Total 16 - 400 400 800