Sri Balaji University, Pune’s

Balaji Institute of Management & Human Resource Development

S.NO. Paper Category / Indexation Title of Paper Name of the Journal Month & Year of Publication Type of Publication DOI
1 UGC-CARE Impact of Influencer Marketing on Gen Z Consumer Buying Behaviour in Pune City Humanities and Social Science Studies Journal ISSN: 2319-829X June, 2024 Paper -
S.NO. Paper Category / Indexation Title of Paper Name of the Journal Month & Year of Publication Type of Publication DOI
1 - A Study on the Role of AI in Transforming HR Practices in Pune's IT Industry Journal of Resilient Economies Vol. 4, Issue 02 ISSN: 2653-1917 Dec 2024 Paper Link
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